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What I’ve learned from running ads inside ChatGPT
A view from the pilot — and why the next paid channel looks nothing like the last one. For the past few months I’ve been part of OpenAI’s ChatGPT Ads pilot, along with a small group of other advertisers around the world. If you run paid media in-house and you’re trying to figure out whether…
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How AI Is Revolutionizing Paid Media in 2025 and What You Need to Know
As AI-powered marketing evolves from buzzword to business-critical tool, digital advertisers face a clear choice: adapt now or risk falling behind. In this post, we explore the most relevant trends in AI and paid media today and offer practical takeaways to help you move forward with confidence. 1. From Automation to Predictive Precision AI has…
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Year-end agency check: Are you measuring what matters most?
As we approach the end of the year, many companies start gearing up for an annual ritual: evaluating their agency’s performance. This is a key opportunity to assess whether the agency is truly driving value and growth. But here’s the big question: Are we assessing them fairly? Imagine this: a hospital decides to measure its…
